This is a reblog, originally written by an Ottawa Keller-Williams Realtor. Thanks Irene, for saying it so well.
Home Staging is an art - not something that everyone can do well. Let me explain. Last night I did a listing presentation and the sellers were wondering why their home did not sell when previously listed. There were several factors involved: (1) overpriced (2) no staging appeal and (3) errors on the feature sheet. Staging a home makes it more appealing to the buyers looking for a home in a certain area within a certain budget. Instead of hiring a professional home stager, the previous agent asked the sellers to declutter and they did, but to the point of where the house was basically bare of any character, charm - the WOW factor was missing.
It's very important that the sellers are provided with the right tools to help them to sell their home. That includes: home staging by a professional; virtual tour/photos by a professional and marketing of the home by a professional. Great team-work makes the sale easier.
My job is to assist the sellers in selling their home and to use all the tools available to me to do so. If things are done right i.e. pricing, condition and location there is no reason why a home won't sell. Always use the services of a professional.
Team work is key. As Realtors, whether we are staging professionals or not, we have an idea of how to help sellers stage a home. Its a great tool to use and does help homes sell faster and for more money!