These days there's a statistic for everything, so let me throw one in about staging. Staged homes STATISTICALLY sell for between 5% and 10% more than their unstaged competition.
So using those figures, a $260,000 home will sell for between $13,000 and $26,000 more. That's great news for your client because you've protected their equity, but it also means that the 3% seller's commission has increased between $390 and $780, or on average $585 per home.
From there the math gets easier to understand. If, on average, you earn an additional $585 per home and sell 24 homes per year, you're AT LEAST $14,040 ahead of where you would be if you hadn't recommended staging.
All this is based on just a $260,000 home ... and only the commission. Now, because we also know that a staged home typically sells 2 to 3 times faster, start factoring in the need to host fewer open houses, spend less money on advertising, leaving more time to focus on other leads... PLUS the additional referrals from satisfied clients who have realized greater profits themselves, and it becomes clear that staging makes good financial sense.
New View Home Staging is a full services real estate staging and property styling company serving Kitchener-Waterloo, Cambridge, Guelph, Stratford and surrounding communities. We pride ourselves in exceptional customer service and would welcome the opportunity to work with realtors and homeowners in southwestern Ontario.
Christine Bird, owner and lead stager, is a Certified Staging Professional and CSP Elite Agent trainer. Please call 519-505-0892 to speak with Christine about your real estate staging requirements.
