New View Home Staging Blog

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Great Impact from Inexpensive Changes

There's always a fine line to be walked when making changes to prepare a home for sale.  As stagers we need to recommend the changes that will have the biggest impact to keep (or get) the house at the top of its price range without eating into the potential returns. 

 

There are always factors that cannot be changed, primarily location and price range.  Beyond those, buyers are going to be most strongly influenced by fresh paint, flooring, and storage.  It's all about the immediate visuals and forming the best first impression.

 

Painting is one of the easiest and least expensive ways to transform a space from overly personalized to neutral, or seriously outdated to current, and this applies to both interior AND exterior.  Colour has such an emotional power, it can be warming or cooling, strong or subtle, and it's always best to let a colour specialist or home stager make the recommendations.

 

Flooring ~ type, style and condition ~ can say a great deal about the rest of the house.   If it's poorly maintained and really dated, then it could be indication of other problems or areas of neglect that might be hiding.  That being said, this is not a recommendation to put down new flooring to hide other problems!  So, hopefully the flooring is in good shape, and only requires professional cleaning, but if it comes to the point of replacing it, carpet is always the most cost effective choice over laminate, vinyl, tile or hardwood.   Again, it's that fine line... hardwood is a huge selling feature and if you pull up carpet and find hardwood then you've hit the mother load.  But don't pull up old carpet with the intention of laying hardwood because remember, this house is being sold and the return will likely not be there.

 

Storage is the third, really visible feature that sells as house, and it starts right at the front door.  Clean out hall closets, under sinks and garage spaces.  Cleaned and well organized storage space allows the buyer to mentally move their own things in, so you really need to show it off.  And cleaning out the closets costs nothing!

 

We always say that buying a home is all about the first impressions, and first impressions are almost always based on emotional responses, so address the most immediate and influential features of the home and you're well on your way to receiving an offer.

 

These are all items covered in our extensive pre-listing evaluations.  For more information about New View Home Staging, visit www.newviewhomestaging.ca

CSP ELITE Affiliate Designation for Realtors - Class Update

On February 2, an enthusiastic group of six joined me in the main board room at the Centre in the Square to earn the CSP Elite Affiliate Designation for Realtors.   

We spent a full day of learning about PROTECTING YOUR CLIENT'S EQUITY WITH HOME STAGING, as well as how to leverage home staging as a marketing tool to increase listings, provide better customer service to ensure more referrals, and improve understanding and confidence when communicating the benefits of home staging.  

The course was a hit, and I'm looking forward to another group of realtors coming in on March 23.  You can read more about the CSP ELITE designation for Realtors, or email or call me anytime and I'll be happy to answer your questions.  

If you haven't read the February issue of REM, this program has received a huge endorsement from one of Canada's top brokers who has taken the program himself and now requires that all team members are CSP Elite Realtors.  

If you have a group of 5 or more within your office I would be very pleased to schedule a class on-site, and will offer a $25 voucher on each seat.

Chris Bird

CCSP & CSP Elite Instructor

New View Home Staging

519-505-0892

christine@newviewhomestaging.ca

1 commentChristine Bird (New View Home Staging) • February 11 2010 07:34AM

Home Staging in a Buyer's Market

There's lots of discussion these days about home staging. Is it worth the effort? Isn't the property going to eventually sell anyway? Well, the answer to both is a qualified YES.

Yes, the home is going to sell anyway, EVENTUALLY... but probably for far less and after a much greater length of time. So, YES, it's worth the effort to stage.

Statistics released by RESA, the Real Estate Staging Association, confirm that a professionally staged occupied home sold 46% faster in 2007 and an astounding 89% faster in 2008. A vacant home, previously on the market and then staged, sold 68% faster in 2007 and 85% faster in 2008.

You can't argue with the facts. And you also can't deny that with every passing week on the market, the eventual offer is going to be lower. So now that we're into the Buyer's Market phase the best way to take advantage of those early weeks is through Staging. Capitalize on the initial impact when you hit the MLS, by having fantastic photos and create the buzz that your listing is one which simply must be seen before it's gone.

One of my vacant stagings sold 3 weeks ago for 101% of the ask, within 48 hours IN A BUYER'S MARKET!

It's been said before, but I'll say it again... STAGING WORKS! 

My name is Christine Bird, and my company is New View Home Staging located in Kitchener-Waterloo.  We're here to help.

www.newviewhomestaging.ca